Bruce Link

Bruce Link – Alaris, a Kodak Alaris Business

Director of Innovation & New Markets

Executive Biography

Bruce Link is Director of Innovation and New Markets for Alaris and a member of the Office of CTO for Kodak Alaris. In this role, he works to unlock the intellectual property embedded in Kodak Alaris products and find new opportunities where it can be applied. This is accomplished by investigating and adopting the latest methodologies, empowering employees to become innovators, and driving collaboration among employees and external entities including High- Tech Rochester, Rochester Institute of Technology (RIT) and the University of Rochester (UR).

Link has vast experience in advanced development, electrical design, firmware development, intellectual property, customer discovery and commercialization. In his previous roles with Kodak Alaris, he served as Applied Research Engineer, System Engineer and Senior Electrical Design Engineer. During this time, he worked on designing image processing boards for document scanners with a focus on field-programmable gate array (FPGA) designs and board designs as well as firmware development for microcontrollers, microprocessors, and DSP designs. He has been granted more than 22 U.S. patents.

Link is an Adjunct Professor with the RIT’s Department of Electrical, Computer & Telecommunications Engineering Technology. He has taught courses in hardware description language (HDL) Programming, Digital Systems Design and Embedded Systems Design. Link earned a master’s degree in Electrical Engineering from the Watson School of Engineering and Applied Science at Binghamton University and a bachelor’s degree in Computer Engineering Technology from Rochester Institute of Technology. He resides in Rochester, NY with his wife Jennilyn and their son.