Kodak Alaris Appoints New Americas Channel Sales Director

Fred Scherman

ROCHESTER, N.Y., October 21, 2021 – Kodak Alaris has appointed Fred Scherman to the role of Americas Channel Sales Director. The appointment comes as the company looks to expand its reach through new and existing partners such as Value-Added Resellers and Distributors, ISVs, and Systems Integrators.

Scherman has more than 18 years of sales management experience, with deep expertise in the Document Imaging and IT industries. He has a proven ability to direct field sales organizations and drive multimillion-dollar growth. Scherman was recognized for outstanding performance by Panasonic, with numerous awards including Partner Sales Manager of the Year. Prior to working for Panasonic, Scherman excelled in a variety of business development roles in banking and financial services.

“Fred is a talented and well-respected leader,” said Leonel Da Costa, Sales Managing Director for Kodak Alaris’ Americas region. “He’s an exceptional strategist, mentor, coach, and recruiter with a demonstrated ability to build top-performing sales teams. I look forward to working with Fred alongside our channel partners to deliver new solutions to customers and elevate our businesses to the next level.”

In his new role, Scherman will be accountable for accelerating business development, expanding strategic partner engagement (particularly with ISV’s and SI’s), and driving end user-demand across vertical markets such as healthcare and government. He will lead a team of Partner Business Managers as Kodak Alaris looks to increase the adoption of its award-winning document scanners, software, and services.

For more information, please visit the Kodak Alaris website

About the Alaris division of Kodak Alaris
Kodak Alaris is a leading provider of information capture solutions that simplify business processes. We exist to help the world make sense of information with smart, connected solutions powered by decades of image science innovation. Our award-winning range of scanners, software and services are available worldwide, and through our network of channel partners. For more information, please visit AlarisWorld.com and follow us @AlarisWorld.

© 2021 Kodak Alaris Inc. TM/MC/MR: Alaris
All trademarks and trade names used are the property of their respective holders. The Kodak trademark and trade dress are used under license from Eastman Kodak Company.

Media Contact
Brooke Crowe